Building your personal brand means sharing your thought leadership with the people you seek to influence and impact. Here are the features LinkedIn is offering to help with that process
Building your personal brand means sharing your thought leadership with the people you seek to influence and impact. One powerful place to do that is LinkedIn. After all, when it comes to establishing discussions with other professionals, LinkedIn is a exceptional platform with nearly a billion professional members and many features you can use to expand your brand by delivering value to your target audience.
In just under 12 months, LinkedIn reported a nearly 50 percent increase in the number of people who follow those who have creator mode turned on. And they’ve made creators’ content more popular too with an almost 30 percent increase in the engagement on content created by those who are using this feature.
Since this launched, LinkedIn has seen a 625 percent increase in the number of newsletters being published on LinkedIn and an 89 percent increase in the number of subscriptions to newsletters globally. To help even more of your followers know about your newsletter, you can highlight it in the featured section of your profile so your audience can quickly find the latest edition and subscribe. If you're not familiar with it, “Featured” is one of the most important elements of your profile.
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