KAMP Los Angeles will feature performances from Monsta X, Kai, Super Junior, BamBam, Jeon Somi and more.
Kamp’s 2019 Singapore debut — with Super Junior, NCT 127, Stray Kids, Momoland and GFriend on the bill — quickly established the Korea-based entertainment company as a global player in the K-pop arena. Miller, who ran Live Nation’s Asia division before joining Eventim, said that the touring market for K-pop in America has evolved from fan conventions and an L.A./New York axis into longer runs in more markets.
“The U.S. is a tremendous opportunity for festivals and touring,” Miller said. “Management companies recognize the need to spend more time here; you can’t just play New York and L.A. and expect it to be enough. Right now, depending on which chart you use, six of the top 10 selling albums in the U.S. are K-pop, that’s a crazy number. All acts recognize they need to do more touring here.”
It’s never easy to debut a new festival, especially in a COVID-weary, inflation-spiraled summer. Miller hopes that Kamp’s lineup, deep with rare sets from acts without much of a recent U.S. touring history, will be enough to make it destination-worthy for the K-pop faithful. “We wanted to expose these young acts to a big audience alongside older acts and acts no one had the opportunity to see before,” Miller said. “The sheer passion of this fan base means they go see acts not once, not twice, but as many times as possible. There’s definitely more than enough room for more than one K-pop event in L.A.”
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