New CW Entertainment President Brad Schwartz Outlines “Scrappy” Network Approach Under Nexstar

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New CW Entertainment President Brad Schwartz Outlines “Scrappy” Network Approach Under Nexstar
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The executive who once brought ‘Schitt’s Creek’ to Pop TV talks with The Hollywood Reporter about the future of the network’s current originals and mandates to make broader, highly watched originals that also happen to be profitable.

Station group Nexstar officially took control of The CW in October after buying a controlling 75 percent stake in the network from CBS Studios and Warner Bros. TV . Nexstar CEO Perry Sook has outlined plans to make The CW profitable by 2025.

The CW was never designed to be a profitable venture but rather as a profit vehicle for CBS Studios and Warners, both of whom made billions by selling international and streaming rights to such originals asWith the emergence of their respective streamers, HBO Max and Paramount+, both studios opted to end its $1 billion output deal with Netflix as well as keep international rights.

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