The move, announced earlier this year, makes Canada the first country in the world to take that step in the ongoing effort to help smokers kick the habit and deter potential puffers from picking it up.
The wording on every cigarette, written in English and French on the paper around the filter, ranges from warnings about harming children and damaging organs to causing impotence and leukemia."Poison in every puff," cautions one.
"Often it's kids who are urging their parents to quit, and this provides new information and messaging," Cunningham said. Tobacco advertising, promotion and sponsorship are banned in Canada and warnings on cigarette packs have existed since 1972. The 40-year-old Montrealer, who sampled his first cigarette at age 16, said still higher taxes would make a better deterrent. A pack of 25 typically costs between $11 and $16, depending on the brand and province.Organizations funded by tobacco companies have opposed the push toward stronger messaging, including the latest step.
While big tax hikes or outright sales bans would indeed benefit the black market, gradual price boosts and more strident messaging can bring down smoking rates, Cunningham said.
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