Leading up to Tourism Month and the upcoming visitor season, James Vos, the City's Mayoral Committee Member for Economic Growth, unveiled the new 'Choose Cape Town' branding campaign.
and the upcoming visitor season, James Vos, the City’s Mayoral Committee Member for Economic Growth, unveiled the new ‘Choose Cape Town’ branding campaign this week atThe vivid new branding will greet arriving and departing passengers at the airport’s international terminal, urging them to ‘choose ocean adventure, investment opportunities, colourful culture, and much more’ as they discover what Cape Town has to offer.
‘In 2022, we reached a staggering 25,4 million people across European cities. We’ve also extended our reach to travellers through the first two editions of our This is Cape Town magazine, available online in airport lounges around the country and on Kenya Airways flights.’ This campaign is part of Vos’ five-point action plan, which is being carried out in partnership with City teams, corporate partners such asand Wesgro, as well as the private sector, to propel the tourism industry forward. These are the action items: increase flights, boost cruises, promote conferences, diversify tourism, and conduct focused marketing.
‘The City funds the Convention Bureau to secure and support these conferences, which brings delegates who spend money in our businesses – from accommodation to retail and beyond. These events not only introduce new ideas and connections to Cape Town, but also directly contribute to our local economy.’
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