'When you agree to buy carbon offsets for the carbon you produce, for the first time in the history of your company, you're incentivized to create a smaller carbon footprint because you're committing to pay for any carbon you produce.' -climateneutral
Author:Daliah SingerUpdated:Mar 11, 2020Original:Mar 11, 2020Clothing brands around the world have started paying attention to the climate crisis conversation, and soon, thanks to a small nonprofit, they'll have a new way to showcase their commitment on store shelves.
"I knew [it took] a lot of carbon to transform those materials, but I had zero idea what Peak Design's carbon footprint was," Dering realized.Sheep Inc.
Brands start by measuring their carbon output using a simplified emissions estimator based on the Greenhouse Gas Protocol. Climate Neutral verifies the numbers and reviews emissions reduction action plans, which are required of all companies. Then the business purchases carbon credits — verified through organizations such as Gold Standard — either through Climate Neutral or on their own. Once all those boxes are checked, brands can display an official Climate Neutral Certified label.
Elizabeth Sturcken is the managing director of EDF+Business, an arm of the Environmental Defense Fund that teams up with companies to uncover solutions to environmental issues. She agrees that high-quality offsets "can be a totally legitimate and meaningful way to reduce climate emissions right now." But she encourages businesses to focus on other steps first.
Dering agrees, but he views offsets as a necessary tool — and a jump-start to incorporating other sustainable changes.
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