New Canadian cigarette warning labels come into effect this week
A fresh set of Health Canada regulations that require warning labels on individual cigarettes is set to come into effect Tuesday.
The labels will dissuade teens leaning toward taking up the habit and push nicotine-dependent parents looking to fight it, predicted Rob Cunningham, a senior policy analyst at the Canadian Cancer Society. Dozens of studies in Canada and elsewhere show the effectiveness of printing warnings on each cigarette, he noted.
In 2001, Canada became the first country to require tobacco companies to print pictorial warnings on the outside of cigarette packages and include inserts with health-promoting messages.Not all smokers view the escalating warnings favourably. The National Coalition Against Contraband Tobacco warned in June that cheaper, colourful black-market packs free of health warnings — federal rules ban packaging that includes brand colours or trademarks — attract young smokers and funnel more money to organized crime.
“The only real reason that they can oppose something is because it’s going to have a reduction in sales — and that is exactly the point,” he said of the manufacturers.
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