Nicola Coughlan and Luke Newton in a garden in Bridgerton Season 3
The Big Picture If you’re a fan of romance, then you’re eagerly awaiting the return of Bridgerton. The Netflix love-filled drama based on the popular book franchise by Julia Quinn will finally be making “Polin” fans' dreams come true when the adaptation comes dancing back into our lives this May for its third season. Now, with the marketing in full swing, Netflix and Shondaland have partnered with a handful of lifestyle brands to get fans immersed back into the Regency-era world.
When talking about their excitement about this blossoming merch line, the Chief Marketing Officer of Netflix, Marian Lee, said, “We love connecting with fans and putting them at the center of our stories. Since its first season, the Bridgerton fandom has been so passionate and loyal that we are delighted to bring them closer into the Bridgerton universe and extend new ways for them to celebrate their favorite show,".
Sandie Bailey, Chief Innovation and Design Officer at Shondaland, would add, "One of the things we've learned is how much fans value and embrace the Bridgerton aesthetic. The adoption of the world into their everyday lives is a fun way to extend the experience of the show off the screen and we've made helping them do so a priority.
Bridgerton Season 3 will be released in two parts. Part 1 will debut on Netflix on May 16 while Part 2 will complete the story on June 13. In addition to the new collection, on May 11, a plaza in New York City will be transformed into the Bridgerton Promenade. This will be a Regency-era market where fans are invited to immerse themselves in the world of Bridgerton with interactive experiences, a showcase of the new products, and more. Additional details will be announced on April 29 at Tudum.
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