Ingredients that are commonly used in supplements to regulate moods are starting to be seen in topicals, too.
and self care activities to combat stress and anxiety, and 81 percent appreciate brands incorporating mental health in their marketing and messaging.
Esther Olu, cosmetic chemist and licensed aesthetician, agrees. “There are some ingredients that have a sensorial and psychological effect on a consumer, such as essential oils or other ingredients isolated from plants,” she said. “The realm of mind and mood to skin is relatively new, so as of now, the effects that brands try to claim aren’t fully understood yet. Overall, it is an interesting trend, but I cannot say it is realistic. However, this provides the opportunity for more exploration.
Pamer noted that Cap Beauty will weave griffonia simplicifolia throughout its product collection, with her next launch being a cream cleanser, launching in September. “The range is about how do we bring something that’s really special to people and allow them to have the best version of their skin, but also impacts them in a way beyond just the topical application of skin care products. I wanted it to make sense beyond just a physiological experience.
That mind-body connection is exactly what excites psychotherapist Annie Armstrong Miyao about ingestible mood ingredients used topically. “I appreciate what brands are encouraging, which is attention to the body, mind and spirit as one,” she said. “There’s a lot of power in intention and hope.
“Instead of being around acne or anti-aging, our product families sit around vital building blocks of our humaneness, which are attachment, resilience and intimacy,” she continued. “And they all have their emotional benefits, but also their physical benefits. For example, self-disclosure within the intimacy realm is about chafing and discomfort. So all of our products speak to that.”
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