Epic Games, the maker of Fortnite, was hit with two separate fines.
THE HAGUE – Dutch authorities slapped a €1.1 million fine on Fortnite maker Epic Games on May 14, judging that vulnerable children were exploited and pressured into making purchases in the game’s Item Shop.
Epic Games has filed an objection against the decision and proposed several changes to the game that the ACM said would resolve their concerns. The ACM imposed the first fine over phrases in the game such as “Get it now” or “Buy now”. Adverts directly exhorting children to make purchases are “an illegal aggressive commercial practice under all circumstances,” said the ACM.
“Children’s vulnerabilities were exploited and they were thus pressured into making purchases,” said ACM board member Cateautje Hijmans van den Bergh.
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