Netflix and the NFL announced a three-year deal for the streaming giant to carry games on Christmas Day.
The NFL's Mike North wasn't considering Christmas Day as part of the 2024 regular-season schedule when preliminary planning began.Not only is the NFL playing on a Wednesday for only the third time since 1950, it brought on Netflix to carry the games. Netflix will stream two Christmas Day games globally as part of a three-year deal announced Wednesday as the league unveiled the regular-season schedule.
The NFL has played a total of 30 games on Christmas Day since 1971, including three last year. It has stayed away from midweek games, though, until this year's Christmas slate. Last year’s three games averaged 28.68 million viewers. The early afternoon contest between the Las Vegas Raiders and Kansas City Chiefs averaged 29.48 million.
“It is an opportunity for us to expose our game to more people around the world, and that excites us a great deal,” said Jeff Miller, the NFL's executive vice president of communications, public affairs and policy. The latest December regular-season game before this year was Dec. 9, 1925, when the Providence Steam Roller hosted the Chicago Bears.
“Their involvement in no way impacts our schedule and our deal. We have 29 windows, 10 doubleheaders and Thanksgiving. We have plenty of opportunities to showcase and drive massive viewership," Berson said. “We can't possibly have all of the AFC games — we know some will go to NBC, ESPN, Amazon and in this case Netflix."
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