Netflix Says Ad-Plan Subscribers Nearly Doubled in Q2 but Advertising Revenue Is Not Yet ‘Material’

South Africa News News

Netflix Says Ad-Plan Subscribers Nearly Doubled in Q2 but Advertising Revenue Is Not Yet ‘Material’
South Africa Latest News,South Africa Headlines
  • 📰 Variety
  • ⏱ Reading Time:
  • 45 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 21%
  • Publisher: 63%

Netflix says: “Building an ads business from scratch isn’t easy and we have lots of hard work ahead, but we’re confident that over time we can develop advertising into a multibillion-dollar incremental revenue stream.”

killed off the lowest-cost option with ads

for new members in the United States and the U.K. in a bid to drive up subscriptions to the ad-supported service. The Standard With Ads tier, priced at less than half the $15.49/month Standard ad-free plan, provides viewing on up to two devices simultaneously but does not provide offline viewing or the option to add an extra member. The plan serves an average of 4 minutes of unskippable ads per hour.

Netflix says about 95% of its total film and TV lineup on average globally is available on ad-supported plans, with the rest unavailable “due to licensing restrictions.” Netflix’s ad-supported plans currently are available in the U.S., U.K., Australia, Brazil, Canada, France, Germany, Italy, Japan, Korea, Mexico and Spain. or pay for their own subscriptions — otherwise, the company will begin to block access to unauthorized devices. In the U.S., an extra member add-on is $7.

We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

Variety /  🏆 108. in US

South Africa Latest News, South Africa Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Netflix Axes Its Cheapest Ad-Free Plan for New SubscribersNetflix Axes Its Cheapest Ad-Free Plan for New SubscribersThose who want an ad-free experience, which Netflix once championed as a leading benefit of its service, will have to pay $15.49 a month for its standard plan or $20 for its premium plan.
Read more »

Netflix drops basic streaming plan in push for more users of ad-supported planNetflix drops basic streaming plan in push for more users of ad-supported planThe company has dropped its cheapest streaming plan without ads in the U.S. and U.K. in an apparent move to push consumers to sign up for its...
Read more »

Netflix adds nearly 6 million paid subscribers amid password sharing crackdown | CNN BusinessNetflix adds nearly 6 million paid subscribers amid password sharing crackdown | CNN BusinessNetflix’s crackdown on password sharing appears to be paying off.
Read more »

Netflix Reports Blockbuster Earnings, as Password-Sharing Crackdown Leads to 5.9M New SubscribersNetflix Reports Blockbuster Earnings, as Password-Sharing Crackdown Leads to 5.9M New SubscribersThe company began executing its 'paid sharing' strategy in the U.S. last quarter.
Read more »

Netflix axes its $10 ‘Basic’ plan in the US and UK | EngadgetNetflix axes its $10 ‘Basic’ plan in the US and UK | EngadgetThe $10 plan — the service's most affordable one that doesn't come with ads — is no longer available in the regions..
Read more »

Netflix Removes Cheapest Subscription Plan Without Ads In US & UK After Password Sharing CrackdownNetflix Removes Cheapest Subscription Plan Without Ads In US & UK After Password Sharing CrackdownFollowing the company’s controversial password-sharing crackdown measures, Netflix has now removed its cheapest ad-free subscription plan.
Read more »



Render Time: 2025-03-03 21:43:44