Netflix's password sharing crackdown in the United States led to the largest spike in signups for the service it has seen in years.
Published Jun 9th, 2023 4:27PM EDTNetflix seems to be making out great since cracking down on password-sharing between users in the United States. The great exodus of customers from the streaming giant has failed. Things actually went the opposite way — and very much so., it appears that the company actually experienced an enormous spike in signups when it started to crack down on those trying to share a password with others.
Since alerting subscribers in the United States that it would begin to curb password sharing on May 23, 2023, Netflix has had the four single largest days of U.S. user acquisition in the four and a half years that Antenna has been measuring the streaming service. Based on the most current data available, Netflix saw nearly 100,000 daily Sign-ups on both May 26 and May 27.
While signups saw a spike, so did those canceling their accounts. Apparently, some people made good on their promise to leave Netflix in protest of the new policy. However, those that did pale in comparison to those who signed up for the streaming service. Average daily Sign-ups to Netflix reached 73k during that period, a +102% increase from the prior 60-day average. These exceed the spikes in Sign-ups Antenna observed during the initial U.S. Covid-19 lockdowns in March and April 2020. Cancels also increased during this period, but not as much as Sign-ups. The ratio of Sign-ups to Cancels since May 23rd is up +25.6% compared to the previous 60-day period.
While Netflix seems to have gotten its desired effect — a bunch of people ended up getting kicked off of a shared account and had to sign up for one of their own — BGR’s Chris Smith laid out why this is a rash decision and how you can actually
South Africa Latest News, South Africa Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Lionel Messi will take soccer in United States to even greater level: ‘Bigger’ than PeleLionel Messi joining the MLS’ Inter Miami will take soccer to great heights in the United States.
Read more »
SEC is killing innovation in United States - 1inch co-founderDeFi protocol 1inch co-founder Sergej Kunz says the SEC's enforcement action against Binance and Coinbase could stifle innovation in the United States.
Read more »
Playbook: The United States v. Donald TrumpFor the first time in American history, a former president has been indicted by a U.S. Department of Justice that, less than 900 days ago, was housed in the executive branch he controlled. He could face years in prison if found guilty.
Read more »
Trouble in Paradise: Native Hawaiians being forced out of expensive island lifeMore Native Hawaiians live in the continental United States than on the islands.
Read more »
Belmont racing, baseball games postponed over air quality issuesWildfires from Canada have pushed smoke into the United States, causing poor air quality in some states.
Read more »