Netflix's new plan with advertising will cost $7 a month and launches on November 3.
Netflix today announced details for its new plan that will, for the first time, include advertising. It’ll launch at noon ET on November 3 in the U.S., Australia, Brazil, Canada, France, Germany, Italy, Japan, Korea, Mexico, Spain, and the U.K.The new plan is called “Basic with Ads.” Netflix says it’ll have all the things you get in the current Netflix Basic Plan, only now you’ll see ads.
The ads themselves should be 15 or 30 seconds long and will play before and during shows and movies. The advertising on the new plan is being served by Microsoft, which purchased the Xandr ad-tech tool from AT&T. See more Netflix says that it’ll work to better target ads to viewers based on country and genre of the content it’s being served on. Advertisers also will be able to keep their ads from showing up on content that doesn’t fit their brand .
The other Netflix plans remain as they currently stand — $10 a month for Basic , $15.50 for Standard , and Premium for $20 a month .
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