Netflix has broadened its crackdown on password sharing even as intense backlash from users builds.
This comes after an update appeared on Netflix's help center last week whichwould require users to identify a "primary location" for all accounts that live within the same household. Netflix said that information was only applicable to the test countries at that time, which included Chile, Costa Rica, and Peru.
"Later in Q1, we expect to start rolling out paid sharing more broadly. Today’s widespread account sharing undermines our long term ability to invest in and improve Netflix, as well as build our business," the company wrote., have been looked at as meaningful profitability drivers, especially as competition within the streaming space escalates: "As always, our north stars remain pleasing our members and building even greater profitability over time.
As part of Wednesday's announcement, the company reiterated its commitment to customer service but once again warned that a Netflix account is only meant for one household: "We value our members and recognize that they have many entertainment choices. A Netflix account is intended for one household and members can choose from a range of plans with different features."
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