Netflix raises prices as it adds 9 million subscribers

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Netflix raises prices as it adds 9 million subscribers
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LOS ANGELES : Netflix raised subscription prices for some of its streaming plans in the United States, Britain and France on Wednesday, a move to boost revenue in a competitive streaming market.Shares of Netflix rose nearly 7 per cent in after-hours trading to $369.89.

A Netflix logo is seen on the day SAG-AFTRA members walk the picket line during their ongoing strike outside Netflix offices, in Los Angeles, California, U.S., October 17, 2023. REUTERS/Mario Anzuoni/ File PhotoLOS ANGELES : Netflix raised subscription prices for some of its streaming plans in the United States, Britain and France on Wednesday, a move to boost revenue in a competitive streaming market.

The company has been searching for ways to increase revenue as it nears market saturation in the United States and faces competition from Walt Disney, Warner Bros Discovery and others. Executives have said they are still in the early stages of building an ad-supported business. Netflix replaced its head of advertising earlier this month.

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