Netflix has announced that Microsoft will be the global advertising technology and sales partner for its ad-supported plan.
Greg Peters, Netflix’s Chief Operating Officer and Chief Product Officer, shared the following statement regarding Microsoft’s involvement:
Microsoft has the proven ability to support all our advertising needs as we work together to build a new ad-supported offering. More importantly, Microsoft offered the flexibility to innovate over time on both the technology and sales side, as well as strong privacy protections for our members.will be ready for launch. In the long-term, the goal is to give subscribers more choice and offer a “better-than-linear TV brand experience” for advertisers.
With that said, the ad-supported plan on Netflix will certainly cost less than the basic plan, which is $9.99 a month. How much less remains to be seen. In the meantime, Netflix is set to share its quarterly earnings on Tuesday. The company has warned investors that up to 2 million more subscribers could cancel in the second quarter. If the losses are as severe as Netflix has predicted, launching the ad-supported tier as quickly as possible will undoubtedly be a top priority for the company.
South Africa Latest News, South Africa Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Netflix Buddies Up With Microsoft to Craft Its Upcoming Ad-Based Subscription TierThough we still don't know what Netflix's planned ad-supported tier will look like, or what it will cost users.
Read more »
Is Netflix adding ads? Streaming service announces new ad-supported subscription plan coming soonYou'll soon be able to sign up for a cheaper version of Netflix with ads - though that option is still in its 'early days.'
Read more »
Microsoft Teams to launch seat assignment featureMicrosoft Teams is working on creating a feature that will allow organizers to assign seats.
Read more »
Netflix Picks Microsoft as Global Advertising PartnerMicrosoft will handle sales and tech for the streaming giant's advertising offering.
Read more »
Cute Dogs, Bono and Ads: Ukraine’s PR Strategy to Rally Global SupportUkraine’s government has ushered in a new era of public relations since the start of the war, using tactics including filming dogs on the battlefield and teaming up with celebrities to help secure funds and weapons to take on Russia. WSJ explains. Photo Composite: Emily Siu
Read more »
Dr. Sameer Vohra to lead IDPH, replacing Dr. Ngozi Ezike'I am honored to lead this agency into the future, continuing to keep us safe from emerging illnesses, supporting our public health workers, and promoting wellness in every community across Illinois.'
Read more »