New VIP+ Analysis: Reports of what the streamer is offering ad buyers for sky-high prices indicate the streamer is rushing into advertising.
, streaming video ad spending in Q2 was softer than expected, with MoffettNathanson now estimating year-over-year growth for the category at 29 percent, down from its earlier estimate of 44 percent.
A company spokesperson told VIP+ in a statement,"We are still in the early days of deciding how to launch a lower-priced, ad-supported tier, and no decisions have been made. So this is all just speculation at this point." The streamer is reportedly planning to simply run traditional video ads before and during content, and with limited targeting capabilities: Ad buyers toldthat the personalization Netflix offers is “less granular” than typical online ads. In other words, the streamer is asking for premium rates while not even offering competitive levels of ad tech out of the gate.
In short, Netflix is coming into negotiations asking for top dollar while offering the prestige of advertising on Netflix — and not much else.
South Africa Latest News, South Africa Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
COVID update: Illinois reports 2,492 new cases, 10 new deathsIllinois reported 2,492 new COVID cases and 10 new deaths Friday.
Read more »
Banking on Entertainment: A Special ReportSpecial Report: VIP+'s deep-dive “Banking on Entertainment,” presented by CityNational, unearths how financial institutions became media’s new A-list talent
Read more »
What the Biden administration might do to keep crypto mining from derailing climate goalsThere’s a new national analysis of the risks posed by crypto mining.
Read more »
New reports reveal background of north Phoenix mass shooting suspectNewly-released reports are providing more details on a man accused of going on a deadly rampage last month at a north Phoenix motel.
Read more »
Utah COVID-19 vaccinations skyrocketed after new booster release, state reportsState data shows nearly 29,000 people received a coronavirus vaccine in Utah in the last week.
Read more »
New York City reports significant drop in monkeypox cases as 50,000 vaccine appointments go onlineNew York City released thousands more monkeypox vaccine appointments for first and second doses Friday. It comes as daily average cases have been dropping since the peak of the outbreak in August. GainerTV reports.
Read more »