“We’re not anti-sports, we’re just pro-profit.”
again addressed the question of whether the streamer is interested in live sports — and he once again waved it off as not in the cards, at least anytime soon.
“We’re not anti-sports, we’re just pro-profit,” Sarandos said. Netflix “can get twice as big without sports,” he added. He said that Netflix already has built a large audience, claiming that 165 million households watched “Squid Game” without the TV show “having to follow the Super Bowl.” Netflix is aiming to “reaccelerate revenue growth” in 2023, after the first half of this year “was pretty bumpy,” he said. One factor he cited was “unprecedented levels of competition,” which has been “subsidized” — meaning that traditional media companies Disney, Paramount, Warner Bros. Discovery and NBCUniversal are operating their direct-to-consumer businesses at a loss right now.
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