India is the fastest growing market market in the world for giant streamer Netflix and Monika Shergill, VP, content, for the country, has a clear plan to keep the trajectory going. “A healthy…
“A healthy streaming business, according to us, has to be built on the strong fundamentals of engagement, where we are doing very well, and revenue and profit as a global service. We are a profitable service – in many of our markets, we are on the path to profitability,” Shergill toldEarlier this year, Netflix co-CEO Ted Sarandos had said that content watching grew by 30% last year in India and revenue grew by 25%.
The executive sites series “Khakee,” “Trial by Fire,” “Rana Naidu” and “The Romantics” and films “Mission Majnu” and “Chor Nikal Ke Bhaga” as key performers for the service. The executive says that heavily-discounted bundling and very low value plans are not healthy in the long term. Nor are they sustainable, because there is a need to invest back in the creative economy. “We are very clear what our model is. And we are seeing a sustained growth through that model. We have to keep bettering our value. That is totally on us,” Shergill said.
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