After buying several existing studios, the streaming giant has founded its own.
Streaming giant Netflix is celebrating its 25th anniversary this year, and it's been quite the journey. I'm old enough to remember the novelty of receiving DVDs and videogames through the letterbox, and the pleasing back-and-forth rhythm of visiting the post office every few days to return and receive.
That now seems like another era, and Netflix's transformation from essentially a postal library into the dominant force in online streaming and a major studio in its own right has been remarkable. But one thing it is yet to crack, despite a stated intention to do so, is games.
Netflix doesn't just want to make the spinoffs, though, it wants to make the games. Now the company has announced it has set up its first games studio, based in Helsinki, Finland. The studio director is Marco Lastikka, who started in the industry as a programmer before rapidly moving into management: he spent eight years at Digital Chocolate , four years at EA as a GM / executive producer on the mobile side, and five years at Zynga as a vice president.
That history suggests that this studio will be focused on producing so-called casual games for the Netflix service.
Rahimi says this bunch have"different strengths and focus areas, [and] will develop games that will suit the diverse tastes of our members." It will likely be years before we see anything from this new studio, which seems to be operating under the name of Netflix Games, but don't expect the next Elden Ring.
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