Netflix, Disney, Max and More Team to Form Streaming Innovation Alliance Lobbying Group

The Streaming Innovation Alliance brings together Netflix, Disney, Warner Bros. Discovery, Paramount and others to promote their interests.

, Warner Bros. Discovery, Paramount and other players to promote their interests to politicians and government entities. It marks the first time competing streaming-video providers have banded together in a unified lobbying front.

Companies notably absent from the Streaming Innovation Alliance’s initial roster include Apple, Amazon, Google/YouTube and Roku. The group said, Charles Rivkin, chairman and CEO of the Motion Picture Association, played a “leading role” in organizing the SIA. “Streaming provides great value, vast programming choices, and unprecedented options for consumers,” Rivkin said in a statement. “The MPA looks forward to working with the SIA and its members to ensure federal and state policy propels this incredible innovation forward – and doesn’t undermine the value and diversity consumers are enjoying today.

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