Netflix is rolling out a new feature called My Netflix, which will replace the Downloads tab on the bottom right of the home screen on iOS apps starting today. The new area will be a personalized h…
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In a blog post, Product Manager Edith Chao described My Netflix as “a one-stop shop tailored to you with easy shortcuts to help you choose what you want to watch.” The algorithmic nature of Netflix comes into play with the new feature, though My it isn’t really designed to push recommendations, unlike the home screen.
“The more you interact with and tell Netflix what you like,” Chao wrote, “the more you’ll see on the My Netflix tab.”
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