The organisation now has time to rebuild its house for a sustainable future
23 March 2020 - 18:03Inappropriate as it may feel to talk of luck and fortune in these troubling times, the truth is that Cricket SA may have dodged the financial bullet which has been heading to a spot between its eyes for 18 months. Covid-19 has given them the chance to make sure the sidestep is permanent.
At the top of the pyramid sit the men’s and women’s Proteas teams. In time, the revenue generated by the women’s team will grow but, for now, the men’s team are directly or indirectly responsible for generating more than 95% of the revenue required to fund this behemoth. Apart from vast cuts in expenditure, extra income is desperately needed and, as has been the case for the past 25 years, there is one source which can provide enough to make a difference on this sort of scale. India. Or, to be more accurate, the Board of Control for Cricket in India .
The TV rights value of a single T20I is in the region of $3m. That was a deal Smith was able to broker because of who he is and what he has achieved in the game. You don’t captain your country in more than 100 Test matches spanning a decade without making many powerful and influential friends — in boardrooms around the world.
Mostly, however, their denialism is self-serving. Each one of the provincial unions are fighting for their survival, fighting for their academies and fighting for their players. Their focus on the small picture is so intense they are blinded to the big one.
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