NCAA approves recommendations for college athletes to profit from endorsements, social media.
College athletes would be allowed to identify themselves by the school they attend and the sport they play, but would not be able to use conference or school logos or trademarks, the board said.
“Allowing promotions and third-party endorsements is uncharted territory," Drake said in a statement.Val Ackerman, commissioner of the Big East Conference and co-chair of the NCAA Board of Governors Federal and State Legislation Working Group, noted that the coronavirus pandemic could affect college athletes.
"We hope that modernized name, image and likeness rules will further assist college athletes during these unprecedented times and beyond," Ackerman said. The NCAA governs 450,000 athletes at more than 1,200 schools nationwide. The organization's move follows California Gov. Gavin Newsom signing a first-in-the-nation bill that cleared the way for college players to be paid from endorsement deals.
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