Dan Lovinger, executive vp of ad sales, NBC Sports Group, said the network is pacing “significantly ahead” of its sales goals compared to Rio.
NBCUniversal executives expect to surpass $1.2 billion in ad dollars for the 2020 Summer Olympics in Tokyo. That’s what the company took in for the last Summer Games in Rio in 2016. Dan Lovinger, executive vp of ad sales, NBC Sports Group, said the network is pacing “significantly ahead” of its sales goals compared to Rio, but he would not disclose the total ad dollar target for Tokyo.
“In a world where media fragmentation is common there are very few places to go for massive scale, reach and message memorability,” said Lovinger. “And the Olympics are at the top of a very short list.”
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