NBCUniversal ad chief Linda Yaccarino in talks to succeed Elon Musk as Twitter CEO

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NBCUniversal ad chief Linda Yaccarino in talks to succeed Elon Musk as Twitter CEO
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Tesla shares rose 2% on the news, as some Tesla investors had worried Musk was growing too distracted with his management of the social media company.

Musk has tried to make up for the ad revenue shortfall with a new subscription service, Twitter Blue, which offers features such as the ability to compose longer tweets. In April, the companyso-called "legacy" blue checkmarks from non-paying users whose identities had been verified, opening the door to potential impostors. Government accounts and some corporate accounts will still maintain verification through a separate set of icons, in silver and gold, respectively.

He has also allowed previously banned users back on the platform and courted political controversy with statements such as saying that theduring Musk's tenure as CEO, some of which coincided with massive layoffs, which he pitched as necessary for the financial health of the company.he would be hosting a new show on the platform after being fired by his previous employer, Fox News.Disclosure: NBCUniversal is the parent company of CNBC.

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