Data shows how Bravo's 'Vanderpump Rules' and Scandoval have boosted NBCUniversal's Peacock as streamers increasingly lean into reality TV
Peacock signed on former"Vanderpump Rules" cast members Jax Taylor and Brittany Cartwright to film threeexclusively for the streamer as the show's latest season continued to roll out. And, as the drama reached a crescendo during the three-part reunion that concluded this week, Peacock aired extended and uncensored versions that could only be found on its platform.
The affair, we've since realized, had been hidden in plain sight during the filming of the show's 1oth season but wasn't uncovered until shooting wrapped. Cameras picked back up to cover the aftermath, which was tacked onto the end of season 10., Peacock's strategy also gave the streamer a bump. By early June, it was the fifth most in-demand show on the streamer — and its average demand was in the top 0.2% of all TV series across all platforms.
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