[Promoted] Navigating the winds of change in a digital-first world
Armed with valuable lessons from the chaos caused by COVID, the key question for business leaders in this ever-changing and challenging business environment is how they can future proof their organisations to survive current market disruptions while remaining focused on proactively sensing and responding to future market opportunities.
Consider what most South African company executives went through on March 23, 2020, when the President declared that South Africa would go into full lockdown to contain the impending global coronavirus epidemic. As Charles Darwin argued in his famous Theory of Evolution in the 1800s, if an organism does not adapt to its environment, it will die. Only those who can adapt to their new environment survive. COVID presented business leaders with a difficult choice: adapt or die.
Looking ahead — emphasising adaptability and agility while prioritising and securing the future through innovation In the African context, technology is a powerful catalyst for innovation. It can help the continent address a wide range of challenges: from access to quality healthcare and education for its people to financial services and logistics networks that facilitate the movement of goods and services, allowing citizens to trade across borders within and beyond the continent.To summarise, there are valuable lessons that emerged from the COVID pandemic.
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