In-theater advertising firm National CineMedia on Wednesday touted a new way to boost revenues: run big screen commercials closer to movie screenings and among trailers
"There's more people in the theater, the lights are down," Tom Lesinski told an investors conference about ads mixed in with trailers at the local multiplex.
"There's more people in the theaters. The lights are down, your phones are off, you're paying more attention to the advertising," company CEO Tom Lesinski told the Citi 2020 Global TMT Conference in Las Vegas during a session that was webcast. Lesinski touted the new advertising segments now in place at Regal Cinemas and Cinemark Theatres venues for earning a premium from marketers as it plays to a captive theater audience unable to zap ads or surf the internet as happens with in-home movie viewing. National CineMedia has also introduced a “pre-show" program of on-screen ads to run for five minutes past the posted movie showtime.
"We haven't had a lot of pushback from people complaining about the advertising," Lesinski said of pre-show and post-show ad programming more recently introduced in the U.S. market after featuring for some time in cinemas in Canada, Europe and Latin America.
South Africa Latest News, South Africa Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
All The New Original Films Coming To Netflix This YearWith new movies from Spike Lee and Ryan Murphy, expect your eyes to stay glued to the screen all year
Read more »
PGA Awards: '1917,' 'The Irishman,' 'Parasite' Among Nominees for Top PrizeThe guild also revealed its animated film and TV nominations, with 'Succession,' 'Fleabag,' 'Veep,' 'Game of Thrones,' 'Big Little Lies,' 'Chernobyl,' 'Unbelievable' and 'When They See Us' earning small-screen nods.
Read more »
Which Underrated Disney Movie Should You Watch During This Movie Night You're About To Plan?Milo from 'Atlantis' deserves more respect!!!
Read more »
Screen Actors Guild HQs On High Alert, Evacuated After Iran-Related ThreatThe Screen Actors Guild's headquarters on both coasts have been evacuated following a bomb threat.
Read more »
Best Movies to See in Jan.: 'Grudge,' 'Bad Boys for Life,' 'Underwater'From Will Smith and Martin Lawrence's 'Bad Boys for Life' to new horror movies and an underwater K-Stew thriller — 10 movies you need to see this Jan.
Read more »