‘What took me so long?’ the world’s richest man tweets as he launches ‘Burnt Hair’ perfume that is redolent of ‘repugnant desire’
The new perfume Burnt Hair is the latest in the line of Musk jokes that turn into highly sought-after products. Picture: BLOOMBERG
Musk announced the scent — called “Burnt Hair” and described as “the essence of repugnant desire” — in a tweet on Tuesday, before changing his Twitter biography to “Perfume Salesman”. A separate product page posted by Boring Co, Musk’s tunnelling company, listed the fragrance at $100 a pop, and Musk later tweeted that 10,000 bottles had been sold.
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