Musk’s Twitter takeover: 1 year later, X struggles with misinformation, advertising and usage decline

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Musk’s Twitter takeover: 1 year later, X struggles with misinformation, advertising and usage decline
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One year ago, billionaire Elon Musk walked into Twitter’s San Francisco headquarters with a white bathroom sink and a grin, fired its CEO and other top executives and began transforming the social media platform into what is now known as X.

SAN FRANCISCO — One year ago, billionaire and new owner Elon Musk walked into Twitter’s San Francisco headquarters with a white bathroom sink and a grin, fired its CEO and other top executives and began transforming the social media platform into what is now known as X. X looks and feels something like Twitter, but the more time you spend on it the clearer it becomes that it’s merely an approximation.

On Thursday, for instance, a new report from the left-leaning nonprofit Media Matters found that numerous blue-checked X accounts with tens of thousands of followers claimed that the mass shooting in Maine was a “false flag,” planned by the government.

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