Musk’s Twitter rate limits could undermine new CEO
how many posts Twitter users can read on the social media site could undermine efforts by the company’s new CEO, Linda Yaccarino, to attract advertisers, marketing industry professionals said.
Yaccarino has sought to repair relationships with advertisers who pulled away from the site after Musk bought it last year, the Financial Times reported last week. Lou Paskalis, the founder of advertising consultancy AJL Advisory and former marketing boss at Bank of America, said Yaccarino is Musk’s “last best hope” to salvage ad revenue and the company’s value.“This move signals to the marketplace that he’s not capable of empowering her to save him from himself,” he said.
A Twitter spokesman did not reply to requests for comment and inquiries about how long the restrictions will last.
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