Elon Musk has teased something called “X, the everything app” after he buys Twitter Inc. Based on the billionaire’s past comments, that service could look a lot like Chinese super-app WeChat.
Musk didn’t provide many details beyond a one-line tweet. But the Tesla Inc impresario has openly admired the Tencent Holdings Ltd app that’s grown from a messaging service to a mini-internet used daily by more than a billion Chinese.
It’s much more than social media. A true super-app, hundreds of millions use WeChat daily to book rides, make dining reservations, order food. That’s possible through a vibrant network of “mini programs” or lite apps that connect directly to WeChat’s interface. It’s one of the country’s most popular news and entertainment portals. As in the US, many younger users increasingly get much of their news through their social media feeds, just even more so in China.
In short, WeChat functions as an all-in-one service – combining the uses of apps like Facebook, Twitter, Uber, Instagram and Substack.
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