Elon Musk has chosen top ad executive Linda Yaccarino to take the day-to-day reins of Twitter as he fights to reverse the tide at the struggling platform.
Linda Yaccarino's departure from the company that owns NBC, Universal and Telemundo came a few weeks after she interviewed Musk at a marketing conference in MiamiUS - Elon Musk has chosen top ad executive Linda Yaccarino to take the day-to-day reins of Twitter as he fights to reverse the tide at the struggling platform he bought for $44 billion last year.
Musk on Thursday teased Yaccarino's hiring saying in a tweet that he had hired a woman to replace him as boss of Twitter and its newly named X Corporation parent, but without revealing the name. Yaccarino is one of the advertising industry's most respected executives, but will face an uphill battle trying to attract major companies to come back to the platform.
He has also longed to create a so-called everything app that would be modeled on China's WeChat which functions as Twitter-like social media as well as offering messaging and mobile payments.
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