In celebration of the 50th anniversary of hip hop, MusiCares® and Vivid Seats are joining forces to support the humans who make hip hop happen.
50 years, talented individuals have brought hip hop to life from the Bronx to Brazil and back again. And this year, the genre is celebrating its monumental fifth decade. In honor of this Golden anniversary,Hip hop has quickly become one of the most important and influential music genres of all time, if not the most important, but the community, like many others, was impacted by the COVID-19 pandemic. With a $1.
Hip hop may be one of the most profound cultural forces in our lifetime, but it wouldn’t be possible without ensuring safety, well-being, and equity for those who make it — and with Vivid Seats’ help, MusiCares is determined to lead that charge. MusiCares, a partner of the Recording Academy, is the leading music industry charity, supporting industry professionals in their times of need.
“We believe in the power of live events and supporting those working behind the music,” Stan Chia the CEO of Vivid Seats told Rolling Stone. “With this campaign, we are supporting this vibrant music community and ensuring access to the important programming and assistance offered through MusiCares.
“Humans of Hip Hop is grounded in co-creation and collaboration to ensure that programs are responsive to the needs of BIPOC professionals and the hip hop community, deepening our reach to the people behind music,” shared Theresa Wolters, MusiCares’ Vice President of Health and Human Services. “We’re thrilled to again partner with Vivid Seat to provide financial assistance and access to medical, dental, mental health and addiction recovery care to those that bring music to the world.
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