MultiChoice’s plan to make Showmax the top streaming platform in Africa is taking shape, with green shoots showing.
Four years ago, MultiChoice unveiled a strategy to build Africa’s entertainment platform of choice and invest in services to support a broader ecosystem.
One of the key parts of MultiChoice’s new strategy is Showmax, which it is positioning as an African video streaming platform. The partnership gives Showmax access to the technology powering NBCUniversal’s Peacock and its content. Despite the highly competitive market, Showmax is well-positioned for rapid growth because of its competitive advantage.
MultiChoice expects Showmax to follow the same 3 to 5–year J-curve as its global peers in the streaming industry. Almost 100% of the eligible customer base was migrated to the new Showmax platform, and 88% of those migrated had reactivated their accounts in seven weeks.
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