DStv operator adopts ‘hyperlocal’ strategy to deal with ever-growing competition from the likes of Netflix and Amazon
MultiChoice has launched two television channels, for audiences in Mozambique and Angola, as the operator of DStv takes on competition from international players such as Netflix through the production of local content.
With the likes of Netflix and Amazon Prime offering vast catalogues of international films and television shows, MultiChoice has chosen to use locally produced programming as a way to grab audiences in the countries where it operates. This has resulted in channels like Mzansi Magic and Zambezi Magic, which aim to air shows from SA, Zambia, Zimbabwe, among other countries.
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