MultiChoice has adapted its strategy and launched new business ventures to create new revenue streams, navigate economic setbacks, and adapt to a competitive media landscape.
MultiChoice’s DStv service has dominated the South African pay-TV market for two decades. Its unmatched sports offering and quality entertainment made it a must-have for most families.
Young people aged 18 to 29, who have grown up with the Internet and streaming services, are the most prolific cord-cutters. MultiChoice’s group revenue increased by 3% on an organic basis, and subscription revenue grew by 2% on an organic basis. Group trading profit increased 24% on an organic basis. MultiChoice CEO Calvo Mawela said these initiatives form part of their strategy to build Africa’s entertainment platform of choice.
MultiChoice is the continent’s largest original content producer. Over the last year, it produced over 6,500 hours of local content and its library now has more than 84,000 hours of content. However, it is not only about content. MultiChoice has expanded its product offering to include technology, sports betting, and fintech.
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