MTV: Television's Peter Pan, driving popular culture since 1981, relentlessly adapting to stay ahead of cultural and social progress.
African artists like Burna Boy, Tiwa Savage and Master KG have been showcased and celebrated on MTV’s global platforms.MTV is television’s Peter Pan. The channel, which has been a relentless driving force behind popular culture since August 1981, shows no signs of soft middle age. Instead, it’s forging ahead and continues to adapt to stay ahead of cultural and social progress.
Iconic and way ahead of its time characters like Max Headroom, the artificial intelligence bot-head of the eighties through to shows likeTwala said, “Our reality shows have had a lasting impact on our brand identity.” These shows not only entertained, but also set trends and shaped the viewing habits of millions. The channel was the first to experiment with reality television as we know it today.
“We debut some of the biggest artists to the international market via MTV Push and celebrate global stars with feature music-driven specials and MTV Unplugged,” Twala said.
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