MTN, Omniaudio debut zero-rated sports radio in South Africa

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MTN, Omniaudio debut zero-rated sports radio in South Africa
Kevin Fine
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MTN and Omniaudio have announced the launch of a sports radio platform that’s zero-rated for data consumption.

Omniaudio have announced the launch of a “free-to-air” streaming sports radio platform that’s zero-rated for data consumption.

Called the Ultimate African Sports Audio channel, the streaming audio platform promises the “best of sports shows and content from across Africa and the world”, according to a media statement. Omniaudio is headed by veteran South African broadcaster Kevin Fine, who is a previous MD of Jacaranda FM, one of the country’s leading commercial radio stations.In the statement, Fine said the collaboration with MTN will bring a “variety of voices from across the continent direct to mobile devices without the worry of using data in South Africa or having an FM device”.

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Kevin Fine

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