MTN Group has acquired virtual land in Africarare, a metaverse, joining advertising agency M&C Saatchi Abel, which announced similar plans earlier on Monday.
acquired virtual land in Africarare, a metaverse, joining advertising agency M&C Saatchi Abel, which announced similar plans earlier on Monday.
“This investment demonstrates MTN’s commitment to supporting African innovation,” the group said in a statement.“Through its presence in the metaverse, MTN intends to increase its customer attractiveness through a series of experiences merged with consumer passion points, like gaming and music,” said group executive for marketing Bernice Samuels.it had opened an “office” in the metaverse, after purchasing its own virtual “plot of land”.
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