Rodolphe Lameyse, chief executive officer of Vinexpo Asia, shares why he relocated the renowned wine and spirits fair from Hong Kong to Singapore, as well as some wine trends to watch here.
After a four-year absence, major wine and spirits exhibition Vinexpo Asia will make a return in 2023, this time relocating from Hong Kong to Singapore. The event will be held from May 23 to May 25 at Marina Bay Sands. It’s the first time the city-state will play host to the high-profile wine trade fair, which had been a biennial fixture on Hong Kong’s event calendar until the pandemic struck.
“With the commitment of Marina Bay Sands and the Singapore Tourism Board, along with the vibrant energy of Singapore, it became obvious the exhibition would work here. The country is a gateway to Asia. The perception of Singapore being just a finance hub has also changed over the last decade. Today it is known as a lifestyle destination, with food and wine being a big part of this scene,” he said.
There is a growing trend towards alcohol moderation. “It’s about drinking less but better,” said Lameyse, adding that the volume of wine consumption has been decreasing worldwide; a behaviour driven by economic and health concerns. “We have had time to discover new wine products [during the lockdowns], and for those of us who have a small cellar at home, we literally emptied it,” he said. “Consumers now have a better knowledge of wines and are more willing to try different kinds of wines. This means there will be a demand for new brands.”Many regional headquarters of wine distributors and wineries have also relocated from Hong Kong to Singapore.
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