If there’s one thing that can lure customers back into the theaters, it’s familiar and beloved brands.
, profit worries growing and audiences scattering to their living rooms , it’s more difficult for studios to gauge which bets will pay off.
The solution? Take characters and stories that are already wildly popular — whether from gaming or toys — and spin them into storylines that can play out on screens.The newly-released trailer for Warner Bros.’ “Barbie” film has taken the internet by storm, with the film’s colorful movie postersBen Affleck's biographical sports drama "Air" also debuts in theaters today. The film tells the story of Nike's rise to sneaker dominance.at the box office this weekend with a $38.
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