Chinese online ticketing service Maoyan Entertainment found that moviegoers in the country are growing more and more eager to return to cinemas after nearly three months of coronavirus-forced closures. Details:
The mood among Chinese film fans appears to be improving, with 72 percent of respondents saying they are"eager to return to cinemas after they reopen." That's up from 54 percent who said so four weeks prior.
The top-line finding was that 72 percent of respondents said they were "eager to return to cinemas after they reopen." That was up from 54 percent of respondents who said the same thing when Maoyan conducted a similar survey in late February. When asked to identify key factors that would go into their decision about returning to cinemas, 59 percent mentioned strict health precautions , 58 percent said also touched on ticket price discounts and 40 percent mentioned the quality of the movies that are released. About 18 percent simply said they would wait to see how others react once cinemas reopen.
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