EXCLUSIVE: Moviebill, the US-based augmented reality platform, has rebranded as ‘Really’ and will expand Augmented Reality (AR) distribution and Web3 content offerings to moviegoers int…
The Really AR platform first launched in 2018 with a software development kit directly integrated into the Regal app and has since executed over 500 AR experiences to support studio releases. The platform has said that in the last 24 months, it has seen over 5,500,000 users across narrative, discovery, game, and lens AR experiences.
“We see a clear correlation between AR usage and increased commercial activity in our mobile app,” said Chris Sylvia, VP of Digital and Media for Regal. “The Collectible Ticket program gives us a uniquely tangible way to engage with our loyal customers and gives our moviegoers a way to take ownership of their moviegoing experience at Regal.”
Really Founder and CEO James Andrew Felts added: “Augmented Reality creates a tangible sense of Experience Ownership — a term we use to describe that deep personal relationship we have with the content we love most. The activity of collecting an AR ticket elicits the same excitement and feeling of ownership you get from hanging a poster on your wall, organizing a special photo album, or keeping a shoe box stuffed with ticket stubs.
The Really AR platform will continue to offer new digital collectibles and experiences for upcoming movies released at Regal while expanding into Web3 offerings in 2023, starting with Proof-of-Attendance collectibles — custom fan tokens that will be granted based on the number of Regal Collectible Tickets a moviegoer acquires during a given month.
“Moviegoers are the creme-de-la-creme of the entertainment customers,” said Felts. “We are focused on delivering next-gen digital experiences for customers who actively engage with entertainment in all possible ways, in real life, and in the digital realm.”
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