JoJo Siwa wants to be the “chief marketing officer” for gay pop, but Chappell has already stolen the gig without even trying.
Photo Illustration by Luis G. Rendon/The Daily Beast/Portraits by Photo by Mary Mathis for The Washington Post via Getty Images
To be clear, there’s plenty of room in the pop world for all of the JoJo Siwas and Chappell Roans, especially as queer artists continue to conquer other genres including rock on the margins; a sense of humor and understanding of camp; some theatrical flair; and a mischievous thirst for transgression, either colorful or spiky.
—but every time Siwa tries to make a bold statement, something feels a little off. In the recently released video for “Karma,” the track that Siwa used to announce that she’s all grown up now, her geometric black-and-white make-up and finned unitard clumsily land somewhere between drag and metal. She spends the video air-humping everyone in sight, but from the blaring music production to her use of “effed around” instead of “fucked around,” it all somehow manages to feel distinctly un-sexy.
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