Promoted | Move away from traditional ROI models for real results forrester
Forrester has found that companies prepared to shift their attitudes, especially when it comes to how they make investment decisions, grow 1.6 times faster than their peers. What’s more, data shows that the biggest obstacle to success is a continued reliance on traditional ROI-based decision making.in which it showcases how business and technology professionals’ different attitudes and behaviour impact growth.
First, the authors point out that generally accepted accounting principles encourage companies to invest in safe and tangible assets rather than those that would be appropriate for a future fit organisation, such as software, data, algorithms, or even culture and loyalty. While GAAP doesn’t reflect these intangibles in the balance sheet or traditional ROI models, the authors say it is what investors are looking for.
Finally, the report recognises that it is crucial for leaders to invest in emerging technologies such as cloud-native computing, natural language processing or edge intelligence. However, the report’s authors do point out that it is difficult to prove the business case when they can’t predict the exact future innovation that could be built because of these investments.
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