Nipsey Hussle thought Marathon Clothing could be a seed to revive the impoverished Los Angeles community where he grew up.
The 33-year-old rapper and his business partner purchased property in the Crenshaw neighbourhood, intending to knock it down and erect a six-story residential building atop a commercial plaza, with Marathon as its anchor.
By Monday, hundreds of people formed a circle in front of the closed store to pay their respects. A memorial of candles, flowers and paintings of Hussle took shape in front of the store and in the parking lot. Blaring loudly through several speakers, some of Hussle's popular songs were being played including "The Weather," "Double Up" and "Hussle & Motivate."
Denise Francis Woods, a neighbourhood resident who is running for City Council, remembered Hussle as a teen who appeared unlikely to do much of anything. Hussle, whose real name was Ermias Asghedom, was an Eritrean-American father of two who was engaged to actress Lauren London. "I grew up in gang culture," Hussle told the Los Angeles Times in 2018. "We dealt with death, with murder. It was like living in a war zone, where people die on these blocks and everybody is a little bit immune to it."
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