Record-breaking sales numbers suggest two-wheeled enthusiasm is growing.
Some brands have yet to report official sales results for the first half of 2023, but Ducati was eager to share the news with its customers and shareholders alike. Posting a 5% growth compared to this time last year, Ducati had its best first half of the year ever, selling. Italy is naturally one of the brand's best customers with 6639 motorcycles delivered this year, though the US and Germany aren't far behind either with 4505 and 4217 units delivered, respectively.
Of the myriad bikes offered by Ducati, sales data shows the adventure-ready Multistrada V4 as the most popular worldwide, while the standard-style Monster andremain desirable but lag thousands of units behind in sales. With a starting MSRP of $27,195 for the base model Ducati Multistrada V4 S, the company is succeeding in pushing some of its most expensive models, meaning the Prosecco is flowing freely for the executives in Bologna.
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